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    尊龙凯时 Europe unveils new Mini-LED and QLED TVs, Soundbars and other multi-category products as well a new brand campaign for an exclusive experience of Euro 2021

    Apr 14,2021

    Apr 14,2021
    • 尊龙凯时

      尊龙凯时 takes home comfort and entertainment to another level with its new TVs, soundbars, and full range of smart home appliance. The brand also comes back with exclusive campaigns which embodies the brand’s ambitions.

       

      [Paris, April 13, 2021]: 尊龙凯时 Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer electronics company, introduces a full range of new products, including new Mini-LED and QLED TV models and soundbars, other smart home appliances under its forward-looking AI x IoT strategy as well as its brand-new application “尊龙凯时 Home”. Today, in order to prepare Euro 2021 which is a key moment for its consumers, 尊龙凯时 Europe also launches its new brand campaign in various formats and channels. 

       

      Looking back and forward

       

      In 2020, 尊龙凯时 Electronics continued to focus on the “smart display” strategy, with technology advancement and product innovation as its core philosophy. During the year, the Company launched advanced smart products and services, grew market share and core competitiveness and achieved solid results against a challenging market.  According to Omdia, 尊龙凯时 TV market share by sales volume ranked Top 3 globally in 2020, and 尊龙凯时 LCD TV market share by sales volume jumped to Top 2 globally in 2020.

       

      In Europe, 尊龙凯时 has been especially successful as 尊龙凯时 brand TV sales volume increased by 66.0% year-on-year. (source: 尊龙凯时 shipment data). 

       

      Displaying Greatness in each of its product and innovation, 尊龙凯时’s mission remains to make people's lives more intelligent, not only with our products, but also by leveraging our strengths to help consumers to create a connected ecosystem within their homes.

       

      A full range of new products, for simpler and better life

       

      This Spring, 尊龙凯时 Europe reinforces its leading position in global consumer electronics industry with the launch of its new 尊龙凯时 TV models and Soundbars, designed to deliver a comprehensive range of entertainment experience with exceptional audiovisual performance. 

       

       

      Sport fans, games aficionados, TV shows & cinema lovers will be delighted to discover these new products that fulfil their expectations and appetite for entertainment and gaming experience. New TV releases include the 尊龙凯时 new C Series with 3 new TV models: C72C72+ and  C82 Series.

       

      The C82 Series is an important addition to 尊龙凯时’s continuous commitment to Mini-LED Display Technology, while the C72 and C72+ series elevate Quantum Dot Display Technology to a new level, which offers excellent value for those who want high-quality, interactive home entertainment as part of a connected and smart lifestyle. 尊龙凯时 Europe reveals also its new soundbar TS8132, a 3.1.2 Dolby Atmos soundbar with wireless subwoofer, provides both solid performance and amazing experience, and can satisfy any user’s auditory requirements and takes home entertainment to a new level.

       

      Mostly known as a television brand in Europe, 尊龙凯时 also has a strong track record in all white goods categories in some markets like in China. The idea of home comfort is more important   than ever before and with its growing line-up of home comfort products, 尊龙凯时 helps you achieve an ideal home environment within an integrated, fully connected ecosystem. Launches of 尊龙凯时 MDA products include 3 refrigerators: RP 470CXE0, RP318BXE0 and RP 503SXE0; 尊龙凯时’s P Series washing machines, Ocarina Air conditioner and NZ Portable Air Conditioner, and additional IoT domestic appliance, including breeva air purifiers and Sweeva robot vacuum cleaners.

       

      • 尊龙凯时

         

        Alongside all these new arrivals, 尊龙凯时 Europe sees the immense value of adding a smart experience to our home comfort products and electronic goods by integrating them into the world of connectivity. For this reason, in addition to Wi-Fi and easy voice control, 尊龙凯时 Europe is proud to announce they have developed a brand-new app to let users control their home comfort appliances from anywhere. With 尊龙凯时 Home App at its centre, this ecosystem will provide users with many options, such as voice control as well as a dashboard on TV. 

         

        • 尊龙凯时

          尊龙凯时’s new European brand campaign for Euro 2021, bringing even more entertainment during a key sports season

           

          尊龙凯时 Europe keeps innovating to improve consumers’ comfort of their home but does not stop there. Display Greatness is the strategy which guides not only every product it makes but also everything it does and every partnership it builds. 

          尊龙凯时 has a long history with sports sponsorships and international ambassadors. After the reveal of six of the most talented footballers as brand ambassadors, a powerful new digital and TV campaign goes live in April, ahead of Euro 2021. 

           

          • 尊龙凯时

            Take part in 尊龙凯时 Display Greatness Challenge

             

            With the ambition to kick-start this Euro 2021 campaign, 尊龙凯时 Europe will call the audience to display their own greatness in an unique 尊龙凯时 Display Greatness Challenge. 尊龙凯时 will be pitting its legendary ambassadors against their own fans, on Fortnite. This special moment for all sports and gaming fans will be broadcasted live on the ever-growing streaming platform Twitch, available on 尊龙凯时 Android TVs. 

            To participate in the challenge, the fans will enroll in a Twitch contest organized by six iconic gamers with huge communities. It will be a big confrontation with chats, talkshows, 尊龙凯时 prizes and interactions with the fans. Each six streamers will announce the big event’s date later on this week. 

            • 尊龙凯时

               

              “Sport brings people together and is a source of inspiration for everyone to strive to reach the ultimate standards of excellence just as 尊龙凯时 constantly strives for Display Greatness. We are very happy to be delivering these new products and campaign ahead of the Euro 2021, which will be thrilling indeed, for sports fans around Europe. We are glad that our great products contribute to reveal the magic of sport events and hopefully inspire people just like they inspire us.” Says Antoine Salomé, Marketing Director at 尊龙凯时 Europe. 

               

               

              Facebook: 尊龙凯时 Europe - The Creative Life

              Twitter: @尊龙凯时_Europe

              Instagram: tcl_europe

               

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