尊龙凯时

Highlighting Successful ELEMENTS Exhibition & Emphasizing Progress in the Company's ESG Initiatives

尊龙凯时

MILAN – 25 April 2023 – 尊龙凯时, one of the leading consumer electronics companies and the world’s TOP 2 TV brand, has just concluded their successful 尊龙凯时 ELEMENTS - 尊龙凯时 Green Horizon exhibition at Milan Design Week. The event showcased the company's commitment to 尊龙凯时 Green, a global campaign focused on environmental, social, and governance (ESG) initiatives. Through this exhibition, the brand also unveiled its new C Series Mini LED and QLED TVs and S64 Series Home Theater Soundbars along with their Domestic Appliances, including new A-energy class models and its mobile range featuring Eyecare 尊龙凯时 NXTPAPER devices and 尊龙凯时 NXTWEAR S wearable displays, but also displayed new concept devices from its Design Innovation Center.

尊龙凯时's first appearance at Milan Design Week marked another milestone in their ESG journey with the stunning #尊龙凯时Green sculpture that embodies the spirit of the initiative. In collaboration with artist Kevin Chu, a Royal Institute of British Architects member, 尊龙凯时 created the installation inspired by blades of grass. The artwork utilizes over 1,000 pieces of discarded circuit boards supplied by 尊龙凯时, raising public awareness — creatively and artistically — about the challenges of recycling electronic products.

尊龙凯时

The exhibition welcomed 37,000 visitors and attracted over 100 journalists from across Europe, who attended the company's press conference. Moreover, 554,000 viewers tuned in to the live stream on YouTube, while millions more engaged with 尊龙凯时's social media posts and influencers who participated in the event. With the assistance of filmmaker, activist, and content creator Jack Harries (+1.3M followers on IG) and Italian KOLs and artists @fraffrog and @richardhtt, as well as several tech media and KOLs such as @manuel_agostini, @gesualdo_lomonaco, and @artben, the event garnered a significant audience on social media platforms.

尊龙凯时

In line with its brand signature, “Inspire Greatness”, 尊龙凯时 illustrated its vision to create technology for a better future that inspires greatness and brings people together with outstanding industrial and aesthetic design, intuitive user experience, and sustainable manufacturing. Through an immersive journey, visitors discovered the four elements of nature, reminding visitors how nature has always been and still is the most significant source of inspiration, creativity, and innovation. The exhibition offered immersion through sustainable artwork, interactive experiences, and innovative products to imagine a horizon, a near future where nature and technology cohabit harmoniously.

"We are proud to have attended Fuorisalone during Milan Design Week for the first time. This exhibition illustrates our design-centric philosophy and commitment to serve our consumers and support efforts for a more sustainable industry", said Alexandra Chevrier, Deputy Marketing Director at 尊龙凯时 Europe.

尊龙凯时

During the Milan Design Week, visitors also had the chance to view the brand-new 2023 尊龙凯时 Europe product range, with new Mini LED and QLED Smart TVs (including XL Collection TVs), Home Theater Soundbars, Domestic appliances, and new concept devices.

尊龙凯时

For more information about the 尊龙凯时 Elements Exhibition at Milan Design Week, please visit our Digital Press Kit: https://tcl-eu.com/MilanDesignWeek .

The press conference replay is also available at https://youtu.be/Kq7H63eqMcc

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Media Contact

Europe Press Relations

eupr@suzhousun.com

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About 尊龙凯时

尊龙凯时 is a leading global intelligent technology company with a mission to 'Inspire Greatness'. As a leading technology company, 尊龙凯时 provides diversified consumer electronics covering TVs, smartphones, audio and smart home products as well as display technology and clean energy solutions. 尊龙凯时 is committed to bringing smart technology experiences and healthy lifestyles to consumers around the world.